With the objective of expanding its presence in India, the American Airlines has broadened the scope of its partnership with Dubai-based aviation services firm which will now also provide comprehensive sales and marketing services as the GSA of the airline in India.

Dubai-based dnata, a leading global air and travel services provider, has expanded its long-standing partnership with American Airlines to support the carrier’s growing business in India. According to a press statement issued by dnata, the Texas-based airline currently operates daily flights between New York and Delhi, as well as offering domestic services through its partnership with IndiGo, with plans for further expansion.

The statement adds that dnata’s representation services will provide a comprehensive range of sales and marketing services to American Airlines as its General Sales Agent (GSA) in India. It will act as the essential link between the carrier and local trade, supporting its commercial operations in the market. It adds that dnata’s vast network, extensive experience in airline representation and broad marketing, sales and operational expertise will help American Airlines enhance its market presence to meet rapidly increasing demand across the country.

Part of the dnata Travel Group, dnata representation services has served as GSA for American Airlines in Dubai and the Northern Emirates for more than 45 years.

“The expansion of our partnership with American Airlines into India is a testament to our excellent cooperation, spanning almost five decades. We will continue to work hard to ensure American Airlines achieves its business objectives and delivers on its growth plans across the country, in a highly competitive business environment,” says Simon Woodford, Vice President of Global Air Services at dnata Travel Group.

“Outstanding customer service and consistency around the globe are very important to us. dnata knows our business model well, and we are pleased to expand our partnership with them in India,” says Tom Lattig, American Airlines Managing Director of Sales for EMEA.

The air division of dnata representation services serves as the GSA of choice for 24 major airlines, with networks across the world. The unit is an integral part of dnata’s overall business strategy in India, where the company also offers a range of travel services from its offices in Delhi, Mumbai, and Bangalore.