Hong Kong’s Cathay Pacific airline has introduced Cathay as the master brand while Cathay Pacific remains the brand of the airline. The airline has also launched its first global campaign in three years, ‘Feels Good To Move’.

Cathay Pacific, the flag carrier of Hong Kong, has introduced a premium travel lifestyle master brand, Cathay, around the world, powered by new campaign ‘Feels Good To Move’.

In a press statement, it says that ‘Cathay’ will now be the master brand while Cathay Pacific remains the brand of the airline. To celebrate the rollout of Cathay around the world and inspired by its purpose to move people forward in life, the brand has also launched its first global campaign in three years, Feels Good To Move.

Cathay says this campaign is a celebration of humanity’s innate urge to move, starting from the very first heartbeat, and every piece of content is an irresistible call to get moving.

The statement says that its evolution into a premium travel lifestyle brand consists of a host of complementary categories, flights, holidays, shopping, dining, wellness and payment.

“This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign is a celebration of how good it feels to move,” says General Manager of Brand, Insights and Marketing Communications Edward Bell.