Having exceeded its total tourist arrivals target in 2022, Bahrain Tourism and Exhibitions Authority is certain to exceed its target in the current year as well, Maryam Toorani, Director of Marketing & Promotions of BTEA tells India Outbound. Toorani adds that besides reaching out to the end consumers through social media campaigns, BTEA is also working with the Indian travel trade and that the destination will participate in a leading travel trade show in India in 2024.