Asia-based Sales, PR and marketing agency Heavens Portfolio has announced the appointment of Yamini Singh as their new Regional Director, PR and Marketing for the Middle East and India.

Yamini Singh has been appointed as the Regional Director, PR and Marketing for the Middle East and India by Heavens Portfolio, a marketing and public relations representative for luxury hotels.

According to a press statement by the brand, Singh was recognised on the “40 Under 40” list at the India PR and Corporate Communications Awards by exchange4media in 2023.

The firm says that in her more than 14 years of experience, she has worked extensively on building business-to-business and business-to-customer communication strategies and integrated campaigns focused on building brand awareness and enhancing client reputation.

The statement adds that Singh has been appointed to strengthen media relations, create brand partnerships and awareness for the client portfolio of Heavens Portfolio in India. This includes the likes of boutique hotels like LVMH’s Cheval Blanc, Armani Hotels, Oetker Collection, Ultima Collection, Badrutt’s Palace Hotel, and Capella Hotels and Resorts among others.

According to the firm, Singh will be instrumental in steering compelling thought-leadership content and driving strategic direction in marketing for Heavens Portfolio in India to cement the company’s reputation as a pioneer in the future of integrated tourism representation.

Additionally, she will spearhead the PR and marketing initiatives in Heavens Portfolio’s upcoming Middle Eastern operations, the statement adds.

“We are delighted to welcome Yamini to our universe of angels. Heavens Portfolio has spread its roots deep into Asia with India being among our key source markets and Middle East gaining steady momentum. Yamini’s unique combination of experience in Marketing, PR and Communications will be instrumental in driving strategic direction and growth for the varied list of clients of Heavens Portfolio India and its upcoming Middle East entity,” says Christine Galle Luczak, Founder and CEO of Heavens Portfolio.

“I’m deeply honored to accept this appointment. The clients of Heavens Portfolio are iconic brands giving us an opportunity to create compelling and authentic narratives that will resonate in the hearts and minds of the discerning traveller. I look forward to collaborating with our partners, stakeholders, and highly talented colleagues in upholding Heavens Portfolio’s legacy of excellence,” says Singh on her new role.