With a forecast of substantial 42.6 pc increase in Indian visitation, Utah Office of Tourism recently conducted a three-city sales mission in India that showcased latest tourism highlights to travel trade fraternity in Bengaluru, Ahmedabad and Mumbai.

The Utah Office of Tourism successfully concluded a three-city sales mission in India, attracting attention from over 250 travel trade partners and media in Bengaluru, Ahmedabad and Mumbai.

In a press statement, Utah Office of Tourism, the tourism promotion body of Utah, says that the event helped promote Utah as a potential tourism destination for Indian travellers seeking diverse and captivating experiences in the USA.

It says that Indian visitors boosted Utah’s economy by USD 8.7 million, spending an average of USD 2,391.95 per visitor in 2022. The state saw a 5 pc growth in Indian visits compared to 2019, reaching around 8,700 visits. Looking ahead, Utah expects a substantial 42.6 pc increase in Indian visitation and a remarkable 203.9 pc surge in projected visitor spending from 2019 to 2027.

The statement adds that the mission focussed on re-establishing connections with the Indian travel market, provided insights into Utah’s expansive natural landscapes and national parks that cater to hikers and road trippers.

It says that Utah’s allure extends beyond outdoor enthusiasts, offering premier skiing resorts for ski enthusiasts and access to dark sky parks for stargazers.

While addressing the travel trade partners and media during the events, Zach Fyne, Global Markets Specialist at Utah Office of Tourism highlighted that India is a primary emerging market with substantial growth potential.

“India stands out as one of the most stable tourism markets, showcasing remarkable resilience amidst global fluctuations. Utah’s positioning among the top 10 destinations for Indian visitors reflects the tremendous potential and appeal our state holds. From the breath-taking beauty of our Mighty 5 national parks, 46 state parks, to the unparalleled skiing experiences at our world-class resorts, stargazing in internationally recognised dark sky areas and indulging in premier glamping options, Utah promises a diverse range of experiences for travellers of all ages. Together with Aviareps, we intend to elevate and enrich the travel experiences of Indian visitors, encouraging extended stays and increased spending in the state,” Fyne says.

The statement adds that Utah presents a myriad of options to the Indian market, catering to diverse preferences from luxury to budget travel and adventure to wildlife experiences. Whether embarking on adventures in the iconic Mighty 5 national parks, Arches, Bryce Canyon, Canyonlands, Capitol Reef and Zion, or indulging in luxurious glamping experiences, Utah offers great opportunities for Indian families and travellers, creating a treasure trove of lasting memories.