TBO will harness WebEngage’s automation, AI and Machine Learning tools, journey designers, and personalisation engines to empower travel agents
One of the leading global travel distribution platforms, TBO, has announced a strategic partnership with WebEngage, a leading marketing automation company, for a comprehensive digital transformation.
According to a press statement, TBO will harness WebEngage’s automation, Artificial Intelligence and Machine Learning tools, journey designers, and personalisation engines to empower travel agents to serve their customers effectively.
The statement adds TBO is known for its ‘path-breaking’ Business to Agents or B2A strategy, aimed at empowering agents to maximise earnings by meaningfully catering to travellers seeking customised,
hassle-free, and convenience-oriented tourism services. The company says that such innovative B2B strategies, coupled with round-the-clock agent support and acceptance of over 55 currencies, have enabled TBO to expand its purview to over a million hotels and 120 countries globally.
“Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the globe,” says Gaurav Bhatnagar, Co-Founder and Managing Director, TBO.
“The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective,” says Avlesh Singh, Co-Founder and CEO, WebEngage.
The statement adds that WebEngage’s full-stack Retention Operating System has delivered measurable results for companies across sectors and that WebEngage has built a portfolio of over 800 client companies globally.
