Slovenian Tourist Board has launched three new projects, including a new website, AI assistant and audio series, to diversify and promote its sports tourism offerings to the world.

To promote Slovenia’s visibility as a premier destination for tourism and sports, the Slovenian Tourist Board (STB) has launched three new projects.

In a press statement, STB says that it has introduced the new ‘Slovenia – Sports Destination’ website, an AI-powered virtual consultant named Alma on the Slovenia.info portal and a series of Slovenia’s audio stories to promote its tourism offerings.

The board says that Slovenia’s Sound Stories named Sounds Like Slovenia offer users an authentic audio insight into Slovenia’s diverse landscapes and experiences.

The statement adds that Alma, a virtual consultant helps users of website find relevant information and inspiring stories in seven world languages.

The new website brings together information on sports venues, events, preparation, and rehabilitation, further supporting Slovenia’s development as a world-class sports and tourism destination.

“We are extremely proud of Alma, the first virtual assistant in Slovenian tourism, supported by artificial intelligence and drawing from such a rich database. In light of the rapid development of this technology, we have big plans for her. The new website is a step forward in our efforts to connect sport and tourism. It is a key meeting point between demand and supply and thus an important stone in the mosaic of Slovenia’s further development as a world-class sports tourism destination,” says Maja Pak Olaj, Director of the Slovenian Tourist Board.

“The sound stories of Slovenia will appeal to more romantic, sensual individuals who want to dream of a destination. In line with the I feel Slovenia brand message, we will now be able to listen to Slovenia before we visit. I would like to thank the STB’s team and all our partners, who help us set new standards in the promotion of Slovenian tourism,” she adds.

“It is fantastic that you can access information in such an innovative way and so quickly. This approach enables us to harness Slovenia’s abundant resources in a unified manner: from its exceptional athletes to its unparalleled tourism offer and natural wonders,” says Matjaž Han, Minister of the Economy, Tourism, and Sport.