Central European nation Slovenia takes the centre stage as the host for the exclusive boutique sports event of a basketball tournament on a floating court right on the surface of Lake Bled.
In a press statement, Slovenian Tourist Board (STB), the main media partner of the event, says that the highlight of the event will be the unveiling of the ‘Luka 2 Lake Bled’ basketball sneaker from Jordan, Nike’s basketball shoes subsidiary brand.
As the main partner of the event, STB says it is gearing up to showcase the ‘I feel Slovenia’ brand in the most prominent of ways to boost Slovenia’s visibility.
“Our aim is to enhance the visibility of Slovenia as a destination that seamlessly blends natural beauty, a healthy lifestyle, and a passion for sports. We aim to position Slovenia as a top host for even the most demanding and captivating sports events. We are thrilled that Luka Dončić, the ambassador of Slovenian tourism, drew inspiration from Slovenia’s natural beauty, incorporating elements of sustainability, which is a core value of Slovenian tourism, into his new sports shoe. Together, we will shine the global sports spotlight on Slovenia this Saturday,” says Maja Pak, the Director of STB.
STB says the ‘Luka 2 Lake Bled’ event provides a unique opportunity to elevate Slovenia’s visibility as a tourist destination, bolster national pride, promote sports and a healthy lifestyle, and gain tangible economic benefits, such as increased tourist visits.
The statement adds that the event organisers placed significant emphasis on sustainability. Sports enthusiasts were offered 5,000 complimentary tickets, along with free train and bus transportation for ticket holders and the option of parking at Lesce Airport.