STB says that India is a major tourism source market for Singapore, with direct flights from 17 cities within a four to six-hour range
With the participation of over 50 exhibitors from Singaporean hospitality and tourism industry, Singapore Tourism Board (STB) will organise a multi-city roadshow in Chennai, Hyderabad, Kolkata and Ahmedabad this July.
According to a press statement by STB, the event, will feature 50 exhibitors, including hotels, attractions, airlines, cruise lines and destination management companies.
STB says that seven of these exhibitors are participating for the first time, including the City-State’s famed family-friendly attraction, Museum of Ice Cream and Disney Cruise Line, which has made Singapore its Southeast Asian homeport for five years starting next year.
STB says that its global campaign, Made In Singapore, showcases the city as a destination of unique and unexpected experiences.
The board adds that in line with this, the 2024 multi-city roadshow is themed Holidays. Made In Singapore to equip the Indian travel trade community to promote Singapore as a differentiated destination for various consumer segments.
STB says that India is a major tourism source market for Singapore, with direct flights from 17 cities within a four to six-hour range.
As part of the roadshow, STB will also host two curated business matching platforms between Singapore wedding suppliers and Indian planners in Ahmedabad and Kolkata, important source markets for Indian wedding celebrations.
The statement adds that the roadshows will feature eight venues, hotels, aviation and cruise partners, and DMCs.
These networking events build on STB’s continuing efforts in India to spotlight Singapore’s unique selection of wedding venues and experiences, including a partnership with couturier Rahul Mishra, and the curation of a Wedding Planner’s Guide to Singapore.
Markus Tan
Expressed enthusiasm about the upcoming multi-city roadshows and emphasised the importance of collaboration with the travel trade in enhancing Singapore’s appeal in these regions.
“From January to May 2024, Singapore has welcomed more than half a million visitors from India. This underscores India’s importance as a key tourism source market for us. We are hopeful that together with our travel stakeholders, we can maintain this growth momentum through the second half of 2024,” says Markus Tan, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board.
“We are excited to embark on this multi-city B2B roadshow to strengthen our connections with the Indian travel trade community from four key cities with direct flights to Singapore. We hope the roadshow will foster stronger business relationships and partnerships, driving mutual growth and success for all participants and attendees,” he adds.
