Akun is ambitious in empowering guests to live more meaningfully, says Red Sea Global
A new adventure sports brand called Akun to create authentic and unique experiences for guests has been recently launched by Red Sea Global (RSG), the Saudi Arabian multi-project developer behind regenerative tourism destinations The Red Sea and Amaala.
In a press statement, RSG says that in line with the responsible ethos of the group, Akun is ambitious in empowering guests to live more meaningfully. It says that the brand will operate and manage adventure and sports experiences at RSG destinations, including gravel, mountain, fat tire and electric biking, plus trail running and hiking through diverse natural trails. Guests can choose from climbing, scrambling, and a wide selection of thrilling action sports for both beginners and athletes.
Akun has already signed two initial partnership deals with operators AJ Hackett, also known as Bungy New Zealand, and Air Sports Group, which will both assess the enormous capacity for adventure tourism at RSG destinations.
John Pagano
“At Red Sea Global, we believe the experiences available for our guests are just as important as the destination itself, and this new brand will provide them with world-class experiences on land and in connection with the sky above. Akun will offer a diverse range of ‘bucket-list’ adventures set in, over and throughout breath-taking sea and landscapes, and each builds on the exciting sense of exploration we nurture at our destinations,” says John Pagano, Group CEO of Red Sea Global.
Akun will also be closely connected to the local communities in each destination, working to develop conservation and cultural trails, and telling the incredible stories of these ancient lands.
The statement adds that Akun’s formation comes after the developer’s transformation into Red Sea Global last year, which came with an ambition to establish a series of RSG-owned subsidiary businesses to support the evolution of its developments. WAMA and Galaxea were the first two subsidiary businesses to be announced back in February.
“Combined with WAMA and Galaxea, our water sports and diving brands, we can now offer a full trio package of sporting experiences ahead of our first guests arriving at The Red Sea this year. Aligning with these brands and our broader company vision, Akun will operate with sustainability at its core and in line with our regenerative ambitions to protect and enhance the local environment,” says Pagano.
Rosanna Chopra
RSG adds that Air Sports Group will carry out a 13-week on-site technical assessment to ascertain the air sports potential at both Amaala and The Red Sea, with sports including skydiving, paragliding, paramotoring, and hot air ballooning. Bungy New Zealand will focus on developing the overall adventure tourism plan and concept designs for individual guest experiences.
“Akun focuses on discovery – discovering yourself and your physical and mental strength and discovering the Kingdom. Through such partnerships with leading international experts, we are confident that we can successfully unlock the potential of our land, sea and skies, welcoming guests to find their way in this new adventure playground,” adds Rosanna Chopra, Executive Director-Destination Development at Red Sea Global.
