Positioning AlUla as thriving cultural hub

Immersive hospitality experience to be launched in Old Town
2023-04-17
/
/ New Delhi
AlUla
Positioning AlUla as thriving cultural hub

AlUla's Royal Commission for Culture (RCU) aims to present the town as a cultural hub

With the opening of Dar Tantora by The House Hotel, an immersive and genuine hospitality experience in AlUla Old Town, the Royal Commission for AlUla (RCU) plans to present the town as a thriving centre of culture.
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As part of its Journey Through Time master plan, the Royal Commission for AlUla (RCU) has announced plans to further expand the accommodation offering in AlUla with Dar Tantora by The House Hotel, an immersive and authentic hospitality experience in AlUla Old Town. In a press statement, Royal Commission for AlUla says that Dar Tantora will also house a pool and spa as well as a restaurant and café.

The statement adds RCU is constructing the 30-room landmark property by renovating a number of old mud-brick structures utilising the latest engineering strategies and time-tested techniques. The project will present the old town neighbourhood as a thriving centre of culture. Traditional furnishings, decorations, and aesthetic accents will be used to embellish the rooms, along with storytelling components that highlight the region’s intangible legacy. Specialised training was provided to local artisans so they could take part in the restoration measures.

John Northen

John Northen

“Dar Tantora by The House Hotel will allow guests to live the rich heritage of the AlUla Old Town historical village. Steeped in the past yet embracing progress, this hotel encapsulates RCU’s vision for a diverse range of accommodations as we continue to deliver on our plans for more than 5,000 keys by 2030,” says John Northen, Vice President- Head of Hotels and Resorts in Royal Commission for AlUla.

Marloes Knippenberg

Marloes Knippenberg

“We take immense pride in operating Dar Tantora by The House Hotel, a location that seamlessly weaves AlUla Old Town’s cultural legacy with the comfort of modern luxury. At Kerten Hospitality, our dedication to delivering exceptional guest experiences resonates with RCU’s objective of creating harmonious communities, and we eagerly look forward to playing a significant role in the region’s development,’’ says Marloes Knippenberg, CEO, Kerten Hospitality.

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