With highest number of votes from the public, Pete Chambers has been declared winner of VisitEngland’s 2024 Tourism Superstar competition.

Tourism promotion organisation VisitEngland has announced that Pete Chambers from the Coventry Music Museum has won the Tourism Superstar 2024 competition.

In a press statement, VisitEngland says that Chambers, a volunteer and the museum’s director and curator, secured the highest number of votes from the public and takes the crown from last year’s winner Geoff Colvin.

The statement adds that the second place has gone to Robert Dennis Brown from the Dalby Forest Cycle Hub in the North York Moors. In third place is Emily Williamson from Pub Tours in the Peak District.

“Tourism Superstar is all about recognising those people within England’s tourism industry who go the extra mile for visitors and whilst all the finalists are superstars there can be only one winner and we extend our huge congratulations to Chambers. In the Coventry Music Museum, he has created a magical place for music lovers to connect with the region’s rich contribution to England’s musical heritage. His relationships with local musicians have brought unique exhibits to the museum, also drawing both domestic and international visitors to the wider area. Congratulations again to Pete and many thanks to all our wonderful finalists and to everyone who got behind Tourism Superstar this year and voted,” says Andrew Stokes, Director, VisitEngland.

“I want to extend a hearty congratulations to Pete Chambers from the Coventry Music Museum, whose nationally significant achievement exemplifies the passion and expertise of the region’s tourism sector.

The dedication of our tourism representatives contributes significantly to the region’s reputation within the UK and abroad, and fundamentally, helps to sustain an important aspect of both our economy and our culture,’’ says Neil Rami, Chief Executive, West Midlands Growth Company.

“It is encouraging to see their hard work recognised through VisitEngland’s Tourism Superstar Awards, and even better to see a passionate West Midlands-er crowned the overall 2024 winner,” Rami adds.

The tourism body says that this year’s Tourism Superstar competition ran from February 19 to March 24 and coincided with English Tourism Week (March 15-24) with the public voting for their favourite amongst 10 finalists.

The statement adds that Chambers will collect his award at the VisitEngland Awards for Excellence event on June 5 at the Rum Warehouse at The Titanic Hotel in Liverpool.