For visitors, there will be opportunity to discover exceptional artisanal rums, with more than 25 brands
The World of Rum comes to Paris with its inaugural edition, slated for February 13 to 15, 2024 at the Palais Brongniart. The World of Rum showcases the entire rum ecosystem, from producers, distributors, manufacturers, harvesters, international buyers, influencers, manufacturers of bottles, casks and yeast.
In a press statement, Business France, the event partner, says that this first edition will have approximately 50 exhibitors and 22 countries representations. The World of Rum 2024 is a dynamic forum for announcing new initiatives in the Rum Ecosystem and sharing experiences and innovative ideas.
The statement adds that for visitors, there will be opportunity to discover exceptional artisanal rums, with more than 25 brands: agricultural rums, arranged rums, amber rums, white rums, old rums and many more.
The organisers say that this event will gather creative and innovative minds from around the world to explore the diverse economic, industrial, political, heritage, educational and training aspects that propel the booming rum ecosystem.
For the first time in France, players from the global rum ecosystem will meet for three days to discuss the major challenges and opportunities that shape the future of the sector. At the heart of this taste revolution, France is a pioneer for the rum industry, says the organisers.
“Given the worldwide craze for rum, this first international edition in Paris is an opportunity for all the players in the Ecosystem, from all horizons, to explain and understand the strong international growth of the market for this spirit,” says Patrick Loger, event organiser.
The statement adds that the growing creation of new distilleries is testimony to this rise, propelling the country to the forefront of the international scene. From Saint Pierre to Miquelon, via Brest, rum has asserted itself as the only spirit to record growing demand for the 26-49 age group. This trend highlights the flourishing innovation of the French rum landscape, adds the statement.
The organisers add that international speakers and professionals will share their success stories in the industry. Internationally renowned bartenders will decipher the exciting evolution of mixology, which contributes to the development of rum, particularly in Asian countries.
The statement adds that the public conferences will be held around four thematic areas, public affairs, business, innovation and education. More than 35 leading speakers will share their knowledge and initiate discussions, celebrating talent and know-how, encourage international partnerships and instil a spirit of innovation in the ecosystem.
