Outletcity Metzingen, Europe’s largest luxury shopping complex has named Aviareps as its representative in India with the objective to enhance its awareness in India.

With an aim to strengthen its presence in the Indian outbound travel market, Outletcity Metzingen, a leading luxury shopping outlet in Europe, has appointed Aviareps as its sales and PR representative in India.

According to a press statement by Aviareps, a dedicated team of its tourism experts will be responsible for curating and implementing cross-channel promotional strategies for Outletcity Metzingen with an ultimate goal to increase visitor numbers and spends from India.

Outletcity Metzingen, located near Stuttgart in south-western Germany is home to over 150 premium and luxury brands and according to Aviareps, it is the only place in the world that gives the feeling of walking amongst the great designers themselves. The true-to-the-original interiors of the many flagship outlet stores confirm Metzingen as a ‘City of Fashion’ for guests from all around the world, adds the statement.

“We chose Aviareps as our marketing representation for India due to their exceptional track record in the travel industry, coupled with their in-depth knowledge of the Indian market. This strategic partnership will enable us to effectively penetrate the Indian market, leverage Aviareps’ extensive network and expertise to attract a broader audience, and establish a strong brand presence in this significant region,’’ says Angela Rieger, Senior International Partnership Manager at Outletcity Metzingen.

“We are extremely proud to add Outletcity Metzingen to our portfolio of esteemed clients. Outletcity Metzingen offers an incredible shopping experience that has the potential to create an everlasting memory in the most rewarding way. Our team will work towards the development and implementation of effective sales and PR strategies to create awareness about Outletcity and its unique offerings amongst Indian travellers. Our aim is to reach out to the right target audience that will ensure Outletcity’s firm positioning on the itinerary of every Indian fashion enthusiast visiting Germany,” says Ellona Pereira, Head, Aviareps India.

The statement adds that Outletcity Metzingen is located in SouthWest Germany, just 30 minutes by car from Stuttgart, an hour from Baden-Baden and 2 hours from Munich, Frankfurt and Zurich. It adds that a magnet for fashion lovers and hometown of Hugo Boss, it attracts over 4 million visitors per year.