A total of 74 million visitors visited Orlando in 2022
Visit Orlando, the official tourism association for Orlando in Florida says the city received a total of 74 million annual visitors in 2022, registering a growth of 25 pc over the number of tourists that the city received in the year 2021.
According to a press statement, Visit Orlando says that with these numbers, Orlando has maintained its leadership position as America’s most-visited destination. It adds that by reaching 74 million visitors in 2022, Orlando achieved 98 pc of pre-pandemic levels recorded in 2019.
Casandra Matej
“This past year proved to be a key recovery timeframe for Orlando’s tourism industry, with a lot of pent-up demand from our top U.S. and international markets. Our new international brand launch and strong commitment to strategic sales and marketing initiatives, combined with our destination’s continuous evolution of new unbelievably real experiences, helped Orlando maintain its leadership position and achieve strong visitation numbers,” says Casandra Matej, President and CEO for Visit Orlando.
The statement adds that Visit Orlando shared the news as part of National Travel & Tourism Week, the annual celebration of the contributions of the US travel industry, to a gathering of more than 900 tourism and community leaders.
The statement adds that the visitation uptick comes off the back of Visit Orlando’s new Unbelievably Real brand launch, first introduced in May 2022 to domestic visitors followed by an international marketing campaign in the UK, Ireland, Canada, Brazil, Mexico, Colombia, Chile and Peru. Visit Orlando says that its comprehensive campaigns reached 54 pc of Orlando’s target market households and generated more than USD 8 billion in additional future direct visitor spending equating to USD 359 in visitor spending for each dollar of media spent.
In 2022, domestic leisure visitation completely recovered and reached a new record at 61 million, while US business visitation, clocked at 7.94 million, is still in recovery mode, it adds. :
Visit Orlando says that international visitation recovered to 75 pc of pre-pandemic, reaching 4.9 million in 2022. Canada, UK and Brazil were the top three international origin markets to Orlando. While Canada topped as international source market with 860,700 visitors, the United Kingdom followed close behind with 809,000 visitors. Brazil, Mexico and Colombia rounded up the top five source markets for Orlando, says the statement.
Visit Orlando says that in 2023, Orlando, the ‘theme park capital of the world’, continues to grow with an exciting lineup of new experiences for visitors to enjoy. These range from a new eco-friendly, high speed rail service connecting Orlando and Miami to theme park experiences including a first-of-its-kind diabolical family attraction inspired by the Minions to the world’s first surf coaster.
