In an attempt to broaden the reach of its training programme in the Indian market, the destination promotion organisation of New York City has relaunched it with Hindi subtitles.

New York City Tourism + Conventions, the official destination marketing organisation and convention and visitor’s bureau for the City of New York, has announced the relaunch of its NYC Travel Trade Academy with Hindi subtitles.

In a press statement, the organisation says that this initiative aims to reinforce the destination’s position in key markets within India and enhance visibility in Tier II and Tier III cities in India, simplifying the understanding and knowledge of New York City products.

“We are delighted to introduce the Travel Trade Academy programme with Hindi subtitles for the Indian market, which continues to be an important – and growing – source of visitors for New York City. New York City remains committed to providing training to our industry partners. We are confident that the depth of destination information provided in the refreshed Travel Trade Academy will help the Indian travel trade better respond to consumers’ shifting demands for diverse and personalized NYC experiences,” says Makiko Matsuda Healy, Senior Vice President of Tourism Market Development at New York City Tourism + Conventions.

The statement adds that the Travel Trade Academy is a bespoke online training programme to empower those in the tourism space to both understand the city and act on behalf of their clients to bring them the best tourism experience NYC can offer. It says that this self-guided online course is made up of six modules, which educate the trade on must-see locations in each of the City’s five boroughs and is divided by categories, covering geography, attractions, parks, restaurants and hotels.

After each module, participants will take a quick quiz, leading to the award of a certificate and the exclusive title of Destination Specialist of New York City upon successful completion. Additionally, webinars offer language flexibility with preferred language subtitles accessible via the CC button.