AllKnown Marketers appointed by MTPA as India rep firm
Mumbai-based destination marketing and representation firm AllKnown Marketers has been appointed by Mauritius Tourism Promotion Authority as its representative firm in India.
In a press statement, MTPA says that AllKnown Marketers will deliver all trade, marketing and communication activities on behalf of the MTPA throughout the year to reaffirm this positioning by highlighting diverse offerings, including mosaic of cultures, traditions, religions and culinary delights.
Arvind Bundhun
“We welcome AKM on board and are confident that with the support of our local stakeholders, there is room for further achievement. Our strategy is focussed on innovative trade, PR and digital campaigns which will give Indian travellers the true essence of the destination. Mauritius is a year-round destination, and we invite you to feel our island energy,” says Arvind Bundhun, Director, MTPA.
“It gives us immense pride to represent the MTPA in India and work closely with the team to curate unparalleled travel experiences for the Indian market. Mauritius as a destination has bountiful offerings and hence has an immense potential to entice new-age travellers across all segments. We are working towards aligning our activities with MTPA’s strategy and charting out an extensive calendar to grow the brand’s presence in India,” says Sunil Mathapati, Country Manager, AKM.
The press statement by MTPA adds that Mauritius is known worldwide as one of the finest holiday retreats. This paradise island in the Indian Ocean is primarily perceived as a luxury and beyond-the-beach destination in India.
