With the objective to promote itself as a sustainable destination, Germany has relaunched its global campaign, ‘Simply Feel Good in Germany’.

Germany is increasingly perceived internationally as a sustainable destination. In the United Nations Sustainable Development Goals Index (UNSDG Index), which shows the progress made by 193 nations in meeting the UN climate goals, Germany has risen from sixth to fourth place in 2023.

In a press statement, the country’s tourism promotion body says that according to analyses by IPK, potential guests ranked Germany third out of 27 countries in terms of climate protection and sustainability. It adds that the German National Tourist Board (GNTB) is taking advantage of this positive attention and is now presenting its global campaign for sustainability ‚Simply Feel Good” with numerous sustainable travel ideas.

‘‘With the award-winning ‘Feel good’ campaign, we have already been successfully promoting the variety of certified sustainable products and services on the international markets since 2021. The 2023 campaign shows how a trip to Germany can combine sustainability, enjoyment and a variety of experiences can be combined on a trip to Germany. The travel ideas selected for the campaign reflect how more and more tourist regions, hotels, tour operators, and mobility service providers are aligning themselves sustainably. The strategic orientation and implementation of the campaign pay very specific attention to the United Nations Sustainable Development Goals (SDGs) and thus underpin our claim to make German incoming tourism more sustainable,” says Petra Hedorfer, CEO, GNTB.

The statement adds that the central element of the GNTB campaign is a landing page on its website and this ‘hub of inspiration’ and information presents almost 140 sustainable tourism travel ideas that were selected in a call for proposals. The four clusters ‘Discover’, ‘Enjoy’, ‘Stay’ and ‘On Tour’ make it easier for tourists to find their way around.

In addition, maps of Germany link to further sustainable travel options to the thematic websites of the 16 federal states as well as to accommodations that display at least one of 17 recognised sustainability certifications.

‘‘We are inspiring Indian travellers to choose selection of activities including accommodation options that combine sustainability with hospitality and comfort. Germany offers far more than just its landmarks. Tourists from India can immerse themselves in the life of the many different regions, feel the energy of different landscapes, stroll through authentic markets, and experience true relaxation surrounded by nature !’’ says Romit Theophilus, Director, German National Tourist Office in India.

The statement adds that Germany is aimed at promoting sustainable travel and communicating the country’s positive image as a travel destination with a wide range of eco-conscious tourism experiences. One of the finest tips for a climate-friendly and environmentally conscious holiday for Indians is fill a water bottle for free and without hesitation from the tap or from more than 6,000 public water refill stations around Germany, instead of buying bottled drinking water. One can also get the “coffee to go” in own reusable cup in many places, and sometimes even get a discount. Fruit and vegetables are available plastic-free, super fresh, and inexpensive at the many farmers’ markets, and also in some supermarkets. The board says that this way, visitors can protect the environment and save money in the process.