Football World Cup 2022 hospitality programme launched in India

Qatar bonanza has big expectations from India
2022-03-26
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/ New Delhi
Football World Cup 2022 hospitality programme launched in India

The 2022 edition of the FIFA World Cup is the first to be hosted in the desert nation and will be the biggest sporting event in Asia since the pandemic

As the start of Football World Cup approaches, Qatar has launched its official hospitality programme in the Indian market to allow fans to book a variety of accommodation at competitive prices.
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The official hospitality programme of the FIFA World Cup Qatar 2022 was launched in Mumbai on Friday. At the launch, the official hospitality programme emphasised the significance of the Indian market and that Qatar was expecting a large turnout of fans from India to watch the competition that is set to start in November.

Fanatic Sports, the joint exclusive sales agent of Match Hospitality in India for the sale of the Official Hospitality Programme is estimating an exponential revenue growth for the showpiece international men’s football championship. Through Match Hospitality, Fanatic Sports, an sports experiential tourism company and a leading provider of curated travel plans for global sporting events, will provide a range of customised and curated premium and unforgettable experiences to sports fanatics.

“Indian market for official hospitality is approximately 4-5 pc of the global market and Fanatic Sports is expecting to contribute to more than 50 pc of this ever-rising market scenario in India. As Official Hospitality Programmes are becoming a key part of corporate entertainment, rising income levels, a whole new generation of young aspirants and passionate sports fans indicate that people not only have the knowledge but also want to build lifelong memories. We identified this opportunity and pioneered in curating this once in a lifetime experience,” says Raghav Gupta, CEO of Fanatic Sports.

Fanatic Sports say that as the global sports industry is worth more than USD 325 billion and India slowly adopts the concept of experiential tourism, it is redefining how Indians traditionally watched sports. The company says that the FIFA World Cup this year will be an absolute value for money as one can enjoy complete match experience along with food, beverages and lounge access.

Staying in top notch accommodations and enjoying the best of hospitality and having exclusive access to meet and greet with sporting personalities and celebrities from the football world will add to the experience that is being offered by the official hospitality programme.

“Sports experiential market in India has huge potential. Despite pandemic impacting travel, we have seen a steady rise in Indian sports fans wanting to travel for such experiential travels. In 2018, the hospitality sports revenue business had generated close to INR 800 million but this time we are expecting India to be among the highest revenue generators for the FIFA World Cup Qatar 2022,” says John Parker, director at Match Hospitality, that has been appointed as the worldwide Exclusive Rights Holder of the Official Hospitality Programme for the event.

India’s burgeoning youth population has resulted in a big evolution among Indian sports fans. They are no longer content by just consuming the matches on television; they want to be present in person to soak the live actions.

The 2022 edition of the FIFA World Cup is the first to be hosted in the desert nation and will be the biggest sporting event in Asia since the pandemic.

Qatar, being the closest in proximity, is expected to fetch the most number of Indian fans and is likely to outnumber traditional travelling fans from Europe and South America as four matches are on offer to watch on a single flight ticket and a travel time of just three-and-half hours from all major metros from India.

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