Taiwan Tourism Administration is seeking to re-establish itself in the Indian market with the organisation of roadshows like the recently concluded Bengaluru and Hyderabad events.

In a bid to cement its footprint in the Indian market, the Taiwan Tourism Administration (TTA) recently organised its multi-city road show in Bengaluru and Hyderabad.

According to a press statement by the TTA, the roadshows were particularly aimed at showcasing Taiwan’s MICE attractiveness and were well attended in all the cities amidst renewed interest and enthusiasm from travel fraternities as well as corporates and event organisers.

The statement adds that the roadshow in Bengaluru followed another well-attended roadshow in another IT hub, Hyderabad.

“Taiwan is a small country yet packs a huge punch as a destination for every segment of travellers, and particularly the MICE groups. An advanced economy and a developed Asian country, it’s an immensely powerful destination when it comes to mixing business with leisure and pleasure,” says Joseph Cheng, Director of Taiwan Tourism Administration, Singapore Office.

“Not only there are some great urban landmarks to host your events to the best of your satisfaction, but Taiwan also boasts great outdoor activities amidst its lush green mountain ranges, coastline and beaches, mountain lakes, exciting wellness offerings, its cultural treasures and heritage, and so much more. Furthermore, it’s a very welcoming and competitive destination and adds great value to corporate events, conferences and conventions, and incentives tours,” he adds.

TTA says that the roadshow in Hyderabad was attended by around 80 leading MICE and leisure companies while the Bangalore road show was also attended by almost 100 leading tour operators, DMCs and event companies from the city.

The statement adds that the events started with destination presentation, interactive sessions and feedback, followed by further networking amidst evening cocktails and dinner.