Experience Kissimmee says it currently sponsors the National Football League (NFL) in the UK and the Jacksonville Jaguars
Experience Kissimmee sets its sight on sport tourism with a new partnership as the Official Florida Destination Partner for the 2024 Major League Baseball (MLB) World Tour: Mexico City Series.
According to a press statement by Experience Kissimmee, the tourism promotion organisation of Osceola County, Florida, it will showcase snapshots of Kissimmee as a destination to MLB fans worldwide and the deal will also provide a gameday activation space within the stadium footprint that is available to fans in addition to a social media presence.
The board says it will have intellectual property rights, promotional rights, media exposure and consumer marketing activity throughout the territory.
DT Minich
“We are excited about this deal with MLB and the MLB Mexico Series as we recognise the importance of the Mexican market to our destination. Mexico is the third largest international market for travel to Central Florida. Travel from Mexico is increasing exponentially year after year, and we believe this partnership can help raise awareness not only in Mexico but also in Latin America about everything Kissimmee has to offer, including its standing as the Vacation Home Capital of the World,’’ says DT Minich, President and CEO of Experience Kissimmee.
Jessica Beers
“Baseball draws people together, no matter the location or language, and we can’t wait to see this partnership come to life. By teaming up for the MLB Mexico Series, we are extending our reach in Latin American sports marketing and creating connections with global markets to magnify our Kissimmee impact and engagement,’’ says Jessica Beers, Executive Director of Kissimmee Sports Commission.
The board says that this year will be the second installment of a regular season MLB game played in Mexico City and the first in 2023 had brought about 40,000 fans and 700,000 in TV viewership.
Major League games will return to Mexico City for a second consecutive season with the 2024 MLB World Tour: Mexico Series, a two-game set between the Houston Astros and the Colorado Rockies at Estadio Alfredo Harp Helú in Mexico City from April 27 to 28, where MLB continues to grow its presence among the millions of baseball fans in Mexico.
Uzma Rawn
“After an exciting start to the season in Korea with the Seoul Series, we can’t wait for the next stop on the MLB World Tour in Mexico City. Having strong partners aligned with these events greatly helps with marketing, promotion, awareness and elevation of these special events, so we’re thrilled to have Experience Kissimmee sponsoring the 2024 Mexico City Series,” says Uzma Rawn, MLB Senior Vice President, Global Corporate Partnerships.
Experience Kissimmee says it currently sponsors the National Football League (NFL) in the UK and the Jacksonville Jaguars, a professional American football team. This is the first time that the organisation has supported an MLB event and a sporting event in Mexico City.
