The Department of Culture and Tourism, Abu Dhabi, under its destination brand Experience Abu Dhabi, has introduced a new campaign branded Find Your Pace, that promises an immersive journey through the capital of the United Arab Emirates. 

According to a press release from DCT, this new worldwide campaign inspires the curiosity of all kinds of travellers and presents Abu Dhabi’s ‘hidden gems and popular attractions through a new lens.’

The statement adds that the Find Your Pace follows four characters as they explore Abu Dhabi for the first time, taking journeys that inspire, excite, and restore with rhythm, music and vibrant settings. It says that destination highlights include the tranquil Al Ain Oasis, Sheikh Zayed Grand Mosque, inspiring Qasr Al Watan and renowned Louvre Abu Dhabi, as well as the vast Green Mubazzarah and the Al Wathba Fossil Dunes, estimated to be over four million years old.

With travellers looking for more immersive and tailored experiences, the creative and emotive story puts Abu Dhabi in the frame as a must-visit destination where everyone is welcome to find their pace. The campaign video has been designed to convey the feeling that visitors experience when they explore Abu Dhabi, showcasing how culture is at the heart of all the attractions and activities one can discover within the emirate.

‘Find Your Pace’ highlights that with the destination’s three pillars of experiences, Abu Dhabi caters to the needs, interests and passion points of all categories of travellers. The destination inspires; educating creatively and enriching lives; it restores, allowing visitors to revive, refresh and escape; and it excites, through entertainment and adventure. Further, Abu Dhabi is a year-round destination that must be explored at one’s own pace.