The Bahamas Ministry of Tourism, Investments and Aviation says the country has welcomed a record-breaking eight million annual visitors this year, backed by strong campaigns and support of stakeholders.

Calling it a ‘historic achievement in tourism,’ the Bahamas Ministry of Tourism, Investments and Aviation says it saw a record-breaking eight million annual visitors this year.

According to the ministry, sales and marketing strategies have been instrumental in boosting Bahamas’ tourism. The Ministry of Tourism reached global audiences through targeted campaigns utilising digital marketing, social media and strategic partnerships, combined with creative and impactful advertising initiatives.

“The Bahamas has long been a sought-after destination, and reaching eight million visitors is a milestone that reflects the collective dedication of our tourism professionals nationwide. Our success lies not just in our islands’ allure but in the strategic endeavours we have embraced. As we celebrate this achievement, we are equally focused on shaping a future that ensures sustained year-over-year growth and enhances the visitor experience,” says Chester Cooper, Deputy Prime Minister and Minister of Tourism.

“This historic milestone in visitor arrivals is a clear indicator of the unique charm and richness of our 16-island destination. Our unwavering dedication to offering diverse, authentic experiences underlines our strategy for Brand Bahamas. We ensure every traveller’s journey is not just a visit, but an unforgettable, enriching experience that beckons a return to our beautiful shores,” says Latia Duncombe, Director General of Tourism.

The ministry says that the support and collaboration of tourism stakeholders, promotion boards and hotel partners have played a vital role in this success. “Our partners have been instrumental in achieving this milestone. Their continued collaboration is key to our sustained success, and together, we will shape the future of Bahamian tourism and the Bahamian economy,” says Cooper.