Nothing-cation is the unanimous choice of travellers for their travel plans in the current year. This is one of the key findings of a new research published by leading travel firm Expedia. The report reveals that the over-scheduled holiday season has prompted many Americans to plan a “nothing-cation,” a trip where warm weather and relaxation are the main attractions.
According to a survey of 4,000 United States travellers conducted during December, more than a third (34 pc) report feeling burned out from the holidays, and nearly everyone surveyed (96 pc) plans to spend a portion of their next trip doing absolutely nothing.
Expedia internal data confirms that January is one of the top months for researching and booking beach vacations, which is a favourite trip type for nothing-cationers. On average, about a quarter of getaways planned during the first month of the year are to beach destinations, and many hotspots including Cancun, Riviera Maya, Punta Cana and Oahu are already seeing double-digit increases in demand compared to the same time in 2019.
“There’s a time and place for an action-packed vacation itinerary, but our data shows the first trip after the hectic holiday season calls for a more relaxed agenda,” says Melanie Fish, head of Expedia Group brands public relations. “For most travellers, getting the most out of their next vacation means setting aside dedicated time for nothing. One trick to avoid unnecessary stress while planning a nothing-cation is to bundle flights, hotel and car rental on the Expedia app, which not only saves you time but more than 10 pc off the price on average,” Fish adds.
According to Expedia’s research, nearly half (47 pc) of travellers say they like to start off the new year with a trip on the calendar to look forward to, as a remedy for feeling anxious (31 pc) or tired of cold and rainy weather (34 pc) in January. Furthermore, most (62 pc) agree that “doing nothing” is their favorite part of vacation and consider it time well-spent (61 pc).
Parents of young children (4 years old and under) are particularly in need of a nothing-cation, reporting higher levels of post-holiday burnout than average (49 pc compared to 34 pc). For them, a successful nothing-cation consists of watching movies in bed, reading and ordering room-service rather than dining out.
Expedia says in a press statement that travellers will have a chance to win USD 4,500 in Expedia points on January 18, by following the company on short video platform Tiktok.
In the statement, Expedia says its travel experts have compiled a shortlist of idyllic tropical destinations far from the crowds and perfect for days spent doing a whole lot of nothing. These include Kauai in Hawaii, Costa Rica, Fiji, Nevis in the Caribbean, Koh Samui in Thailand, Algarve in Portugal and Sanibel Island in Florida.