The influx of visitors to FITUR is expected to generate around EUR 430 million in revenue for the city of Madrid
The 44th edition of Feria Internacional de Turismo or FITUR 2024, the leading tourism fair for Spain and the Hispanic world, pulled in a record turnout with over 250,000 participants during the five days of the fair.
In a press statement, the organiser IFEMA says that global influence has been a key aspect of the 44th edition of FITUR, significantly enhanced by the participation of 152 countries including 96 official representations. A total of over 153,000 trade professionals attended the fair, representing a growth of 13.7 pc over the previous year.
The statement adds that FITUR 2024 has also stood out for breaking the record for exhibition space, with a total of nine pavillions, one more than in 2023, as well as for the consolidation of its international character.
The organiser IFEMA says that global influence has been a key aspect of the 44th edition of FITUR, significantly enhanced by the participation of 152 countries
IFEMA says that the fair, inaugurated on January 24 by the King of Spain, had Ecuador as the Partner Country and the participation of all players in the tourism industry value chain, showcasing the sector’s dynamism through numerous business transactions, expanded networks, and the exchange of best practices and knowledge.
The statement adds that FITUR 2024 registered a record-breaking participation figures with over 9,000 companies from 152 countries as well as 96 official representations, which are 20 more than in 2023, 806 main exhibitors, 9 pavillions, 10 monographic sections for tourist segments, including FITUR 4all, TechY, Cruises, Know-How & Export, LGBT+, Lingua, Screen, Sports, Talent and Woman.
The statement adds that the influx of visitors to FITUR is expected to generate around EUR 430 million in revenue for the city of Madrid.
Strong institutional and sector support
Over 6,800 journalists participated in the fair, including 6,157 national and 607 international journalists from 53 countries
The organisers say that the 44th edition, like every year, in addition to the support of the international tourism sector, highlighted the strong institutional support received. Alongside the Royal Family’s demonstration of support for the tourism industry, with the presence of King Felipe and Queen Letizia, FITUR had the participation of prominent leaders such as President of Ecuador Daniel Noboa as well as Prime Minister of Spain Pedro Sánchez, the Prime Minister of Albania Edi Rama, UNTWO Secretary-General Zurab Pololikashvili as well as more than 10 regional presidents of Spain.
In total, the Fair brought together the presence of nearly 400 authorities, including Ministers, State Secretaries, ambassadors, business representatives, and mayors from different regions.
The organisers say that over 6,800 journalists participated in the fair, including 6,157 national and 607 international journalists from 53 countries.
The statement adds that Mexico will be the Partner Country for FITUR 2025, which will take place from January 22 to 26, 2025.
