Travel technology to grab centre stage at ATM 2024

56 pc bigger with 33 pc more exhibitors in attendance
/ New Delhi
ATM Travel Tech
Travel technology to grab centre stage at ATM 2024

Global travel technology market was valued at USD 9.4 billion in 2022 and is projected to reach USD 21 billion by 2032

Leading travel show in Middle East and Africa, ATM 2024 is set to host more than 100 exhibitors in the travel technology business when the event gets underway from May 6-9 in Dubai.
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The travel technology space at the upcoming Arabian Travel Market (ATM) 2024 has been sold out, with 33 pc more exhibitors participating in the show, who have collectively filled up the space that is 56 pc larger than last year.

According to a press statement by the organisers, ATM 2024, which will be held at Dubai World Trade Centre (DWTC) in the United Arab Emirates from Monday, May 6 to Thursday, May 9, will feature over 100 of the top travel technology companies in the world.

The statement adds that ATM Future Stage, formerly known as the Travel Tech Stage, will host expert speakers from across the global travel and tourism industry, plus a diverse selection of cutting-edge innovations designed to improve efficiency and profitability within the sector. Delegates will explore how advanced tech can be leveraged to drive improvements across a range of segments, including payment, professional development, accessibility, sustainability and more.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

Danielle Curtis

“My colleagues and I are delighted to introduce the ATM Future Stage, which will harness the ever-increasing levels of innovation our industry is witnessing while building on the long-standing success of our Travel Tech offering,” says Danielle Curtis, Exhibition Director ME, Arabian Travel Market.

The statement adds that the global travel technology market was valued at USD 9.4 billion in 2022 and is projected to reach USD 21 billion by 2032, according to Allied Market Research. The organisers say that the ATM Future Stage will host a selection of presentations and sessions designed to highlight opportunities within this space.

These include sessions such as Navigating the Future: A Futurist’s Prediction, Strategic Capabilities and Implications of AI within Business, Putting the Traveller First with AI and Unlocking the Value of Travel: Harnessing Technology for Enhanced Traveller Journeys, which will be held in association with Amadeus.

The statement adds that this year’s show will see the return of the ATM Start-up Pitch Battle, which will be held in association with Intelak. The third edition of the competition will see a number of the region’s most promising start-ups take to the Future Stage to showcase a range of innovative and potentially industry-changing solutions in front of expert judges.

It says that several Travel Tech exhibitors also plan to get involved in other areas of ATM 2024. Tech giant Huawei, for instance, will sponsor this year’s ‘Capitalising on China’s Predicted Tourism Surge’ summit on the ATM Global Stage.

Confirmed tech exhibitors include Hotelbeds,, WebBeds, Moonline Travel and Trade,, HeyTrip and Verteil Technologies, plus returning brands such as Travelport, The Travelbook Group, HotelRunner, gtbeds, iTrip, Techno Heaven, QuadLabs, Cover Genius, Fly Today, Traveazy, Multireisen, City Travel DMCC and Illusions.

First-time exhibitors include ExploreTECH, iClick, OneVasco, GP Solutions, WegoPro, Mondee, Triple-A, Typsy, Nativex, Tour Review and SophiOutsourcing, adds the statement.

“With an exciting combination of ambitious startups and well-established brands, this year’s Travel Tech space is perfectly aligned with ATM 2024’s theme, Empowering Innovation: Transforming Travel Through Entrepreneurship,” says Curtis.

The statement adds that ATM 2024 will also feature a ‘Best Use of Technology’ award at its annual exhibitor awards for the first time. Exhibitors will be evaluated on how and to what extent they have embraced and deployed technology on their stands.

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