New Zealand has secured the annual Amway Distributor Seminar, which will see participation by over 10,000 Amway distributors from China and expected to generate USD 40 million to New Zealand’s economy.

Close to 10,000 of Amway China’s top distributors will visit New Zealand, between October, November and December 2023.

According to a press statement by Tourism New Zealand, while the main programme is centred in Auckland and Queenstown, visits to Rotorua and Aoraki Mount Cook have also been added. The programme incorporates training sessions, reward activities plus a half-day business meeting and gala dinner.

It says that prior to Covid-19, China was New Zealand’s second largest market and contributed over USD 1.7 billion to New Zealand’s economy. The tourism board says that the Chinese visitors are high-quality, often travelling in off peak seasons, engaging in a range of activities and cultural experiences.

The statement adds that a range of agencies and industry including Tourism New Zealand, Tātaki Auckland Unlimited and industry operators worked together to attract the event and are working together to support the visits.

“Incentive travel programmes attract high-quality visitors to New Zealand who tend to stay longer, spend more and travel to multiple regions and activities,’’ says Tourism New Zealand Chief Executive Rene de Monchy.

“Tāmaki Makaurau Auckland has long been a popular destination for visitors from China. We cannot wait to welcome Amway China’s distributors to Auckland for the first time, extend our manaakitanga, and showcase the amazing experiences and attractions across our region. A business event programme of this scale will deliver a range of significant outcomes for our region, and we look forward to working with Amway China to demonstrate how Auckland delivers a world-class experience in a sustainable and culturally meaningful manner,” says Ken Pereira, the Head of the Auckland Convention Bureau, a division of Tātaki Auckland Unlimited.