A Dubai-based MICE and events platform has tied up with ICCA Middle East, MICE industry association, to promote innovation and excellence.

Experiential Planner, a platform for the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Weddings industry, has announced a strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME).

In a press statement, the company says that this collaboration marks a significant milestone in the evolution of both entities, aimed at fostering innovation, excellence and international collaboration within the global MICE and Convention landscape.

ICCA, a leading global community and knowledge hub for the international association meetings industry, boasts a membership of over 1,100 companies and organisations spanning nearly 100 countries worldwide. The statement adds that with a rich history spanning 55 years, ICCA has been instrumental in providing unrivalled data, communication channels, and business development opportunities to its members.

The statement goes on to say that Experiential Planner will collaborate for the promotion of the 63rd ICCA Congress, ICCASkills, and ICCA activities to leverage the latter’s expertise in the business events industry to enhance the visibility, reach, and engagement with ICCA. By partnering with EP, ICCA aims to increase awareness, targetted promotion and reach to the industry in ME with main focus in ME, India and Africa.

As part of this strategic partnership, ICCA ME will also play a pivotal role in advising and contributing to the leadership sessions at the Experiential Planner Expo 2024, the annual trade show.

“ICCA is an extremely established and reputed association for MICE and Convention industry, and as EPEX evolves into the quintessential trade show for the MICE and Convention industry, we are delighted to start our partnership with ICCA and invite top association representatives to the show in the forthcoming years,’’ says Karishma Hundalani, Director of Experiential Planner.

“We are excited to partner with Experiential Planner, a leading platform for industry professionals in the MICE and Events sector. This partnership underscores our commitment to fostering collaboration and driving innovation within the global events industry. We look forward to a fruitful partnership that will benefit our members and the industry at large,’’ says Anju Gomes, Director of ICCA ME.

The statement adds that EPEX 2024, an initiative for the Experiential Planner, promises to be an unparalleled event, featuring over 100 local and global exhibitors, meeting more than 250 MICE, event, and wedding planners over specially curated B2B and networking sessions. Through a series of curated sessions, workshops, and networking events, EPEX 2024 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.