With over 80 National Tourism Organisations and hundreds of exhibitors and buyers, Asia’s largest travel show ITB Asia began in Singapore this morning with the theme Go Big & Go Forward.

ITB Asia, said to be Asia’s leading travel trade show, opened this morning at the Sands Expo and Convention Center, Marina Bay Sands in Singapore. Co-located with MICE Show Asia and Travel Tech Asia, the 3-in-1 show will run as an in-person event until Friday, 21 October 2022.

According to a press statement, reflecting renewed confidence in MICE events, ITB Asia 2022 has attracted over 80 National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs). The press statement adds that under the anchor theme, Go Big & Go Forward: Travel Industry on the Road to Recovery and Growth, travel leaders who are at the top of their respective industries will share insights on key trends and how to stay competitive and quickly maximise growth potential.

“With the industry in Asia optimistic again, we are delighted to bring international travel professionals back to Singapore for meaningful business, networking and learning through face-to-face interactions. It remains crucial for us to offer a balanced mix of geographic markets and sectors such as MICE, leisure, corporate travel and travel tech to ensure a high-quality buyer-seller experience, thus maintaining ITB Asia’s position as the leading business platform in the APAC region,” says Martin Buck, Senior Vice President, Messe Berlin GmbH.

Over the course of the next three days, the strong exhibition and attendee participation continues to facilitate business appointments for attendees around the world to engage with key clients and partners. ITB Asia says that Marina Bay Sands is the Official Partner Hotel, Saudi Tourism Authority is the Official Partner Country and Berlin Brandenburg Airport is the Official Partner Airport.

Over the course of next three days, about 100 sessions will be organised at ITB Asia, MICE Show Asia & Travel Tech Asia. The organisers say that this year’s conference programme has been specifically curated to support the travel industry and will discuss topics critical to the future of MICE, corporate travel, leisure travel and travel technology.