Located in central Florida, just south of Orlando, Kissimmee is often considered the gateway to the numerous amusement parks in this region that attract millions of tourists from all over the world. For Experience Kissimmee, the tourism promotion organisation of the city, families are the main target segment and India is a key international market, Mojca Estes, International Sales Manager of Experience Kissimmee tells India Outbound.

Being gateway to Orlando’s theme parks, how important are families for you?

Families continue to stay extremely important for Kissimmee as a tourist destination. Kissimmee is a Vacation Home Capital of the World and can provide accommodations for small family to multi generational family visits. It is a diverse destination with not only theme parks but also nature, and other unexpected attractions that cater to any type of traveller also including couples’ and friends’ getaways.

Which source markets are best performing currently?

Domestic market remains the best preforming market at this moment. In 2022, international inbound travel to the United States was 40 pc below 2019 levels. Despite increased international travel significant barriers such as visa barrier, prices and exchange rate and airline route not resuming, remain.

How important is India as a market ?

We reopened the Experience Kissimmee office on India in October of 2022 and it continues to be one of our key international markets.

Which segments are key for you in India? How do you reach out to them?

In India, the current focus is leisure travel. We reach them through travel trade such as travel agent and tour operators.