After having dominated the Indian cruise market since its launch less than three years ago, Indian cruise pioneer, Cordelia Cruises has now set its sights on developing and dominating the huge potential market for overseas cruises ex-India, aboard its luxury liner, the Empress.
Cordelia Cruises says that the Empress, that features a variety of exhilarating excursions and activities, is truly the ‘Destination of Your Dreams’. With an array of onboard amenities, gourmet dining, top-notch entertainment, and exclusive events, Cordelia Cruises says it promises a luxurious experience for travellers onboard.
Keeping the dietary restrictions and preferences of many Indian travellers, Cordelia says it offers an array of onboard restaurants, with a blend of Indian and Indian-inspired international gourmet cuisine amidst the vast ocean. In addition to the cruise and the unique experiences in the Indian Ocean and Bay of Bengal, the Empress comes with numerous entertainment options, ranging enchanting magic shows and live music to captivating performances at the Marquee Theatre. The ship also comes with an on-deck pool, for those keen to stay soaked, while enjoying cool breezes from the expansive seas.
Just weeks ago, the cruise operator announced the launch of its first voyage overseas, with several cruises from Chennai to various parts of Sri Lanka, including Hambontata, Trincomalee and Jaffna in the country in voyages that go up to 5 nights. These services will debut on June 5, with a four-night cruise covering Chennai, Hambantota and Trincomalee, making it the first-ever international cruise starting from India, not just by Cordelia, but by any Indian company.
“We are delighted to offer this memorable experience to our guests at Cordelia Cruises. We are not only the most majestic destination on the sea, but also a cruise of hope, love, and joy. With the launch of our international sailing, we are set to further strengthen bonds between nations and transcend boundaries. For those who say that the sky’s the limit, we invite you to come cruise with us and discover a boundless world of possibilities. Sri Lanka, the island of wonder, offers a diverse array of attractions, making it an ideal holiday destination. We are proud to present this unique opportunity to cruise to Sri Lanka as pioneers in this endeavour,” says Jurgen Bailom, President and CEO of Cordelia Cruises.
While the voyages to Sri Lanka and other destinations within India are expected to continue through the most of the current year, but come 2024 and Cordelia has set its sights on other, more distant destinations. The company has announced launch of cruises to Dubai, Abu Dhabi and Oman from June 2024. By choosing to start services to Dubai, Cordelia has smartly opted to service a destination that is hugely popular in India and hence by offering a unique way for Indian travellers to discover it, Cordelia could in some way be riding piggy back on the inherent popularity of the destination.
Ever since its launch, Cordelia Cruises has logged in over 300 sailings, covering 7 ports across India and been home to over 400,000 passengers. The company registered a significant growth in the fiscal year 2022-2023, with 208 sailings and over 175,000 travellers.
Being the first player in this domain, Cordelia has not spared any resources in developing not just a market for itself, but getting Indians to start experiencing cruises and think of cruises as a way to spend vacations and discover destinations.
With that objective, the company has run extensive campaigns in the year gone by, using all sorts of media, making a marketing investment of INR 120 million, covering over 125 editions of various publications and over 200 outdoor sites in 40 cities.