Hospitality group Marriott Bonvoy has announced free giveaway tickets to the American singer-songwriter Taylor Swift’s The Eras Tour to Tokyo. The ongoing tour is known to have created a multi-billion dollars economic impact, even on the travel industry.

Marriott Bonvoy, US-based Marriott Hotel’s travel programme and marketplace, has launched a giveaway of tickets to ‘The Eras Tour’ by the popular American singer-songwriter Taylor Swift in select destinations in 2024. 

In a press statement, Marriott says that the giveaway tickets will be available for select Marriott Bonvoy members in Asia Pacific to experience the musical extravaganza. 

“Taylor Swift’s ‘The Eras Tour’ is a generational phenomenon driving Swifties to travel worldwide to her concerts. Marriott Bonvoy is excited to bring this opportunity to our members and fans across select destinations in Asia Pacific,” says John Toomey, Chief Sales & Marketing Officer, Asia Pacific, excluding China, Marriott International.  

Marriott Bonvoy’s access to the tour includes an Asia Pacific Marriott Bonvoy Sweepstakes to see the tour in Tokyo from February 7 to 10, 2024. Launching on December 19 2023 at 10:00 UTC+9, all registered members from select Asia Pacific destinations will receive an opportunity to win a package featuring two tickets to the show in Tokyo and a Marriott Bonvoy welcome gift. 

The statement adds that this opportunity will be open to all Marriott Bonvoy members in participating countries who are 18 years or older or the age of majority in their home country. Subsequently, 12 winners will be randomly selected from among all eligible entries received throughout the sweepstakes period. 

As the Tour comes to Tokyo, select hotels in the city will celebrate with pop-ups on property from friendship bracelet making stations to eras-themed afternoon tea, adds the statement.