Jumeirah Group has appointed Joanne Behrens in charge of its architecture and spatial design, with the objective of elevating its design vision and refine Jumeirah’s positioning among the highest echelons of luxury hospitality operators.

Dubai-based luxury hospitality group, Jumeirah Group, that is also a member of Dubai Holding, has announced the appointment of Joanne Behrens as Senior Vice President of Architecture & Spatial Design.

In a press statement, the company says that the appointment is a pivotal step in Jumeirah Group’s commitment to evolving the Jumeirah brand with a guest-centric design approach, blending creativity, lifestyle, and local elements across its physical spaces.

The statement adds that with almost two decades of architectural and design expertise in the luxury hospitality sector, Behrens will spearhead the evolution of Jumeirah’s design ethos to align with the brand’s new expression of luxury hospitality. With capital assigned to grow its portfolio globally, as well as refine its existing properties, Behrens will play a central role in elevating Jumeirah’s brand vision across all new projects, renovations, and conversions, including Jumeirah Marsa Al Arab Dubai, Jumeirah Le Richemond Geneva and Jumeirah Red Sea.

“Since the creation of Burj Al Arab Jumeirah over two decades ago, Jumeirah has consistently broken boundaries and created the exceptional. Our hotels offer immersive experiences, connecting the most discerning travellers, cultures and communities. As we enter a new era for the Jumeirah brand, we are taking the opportunity to evolve our business and our entire value proposition, with a very human-centric approach. This new role forms an essential part of our vision for Jumeirah to shine brilliantly, with a refined position among the highest echelons of luxury hospitality operators,” says Katerina Giannouka, Chief Executive Officer of Jumeirah Group.

The statement adds that Behrens brings an impressive track record, having collaborated with world-renowned designers and artists to conceive and deliver distinctive designs, fashioning the guest experience with captivating and unique spaces. She has held senior positions with renowned luxury brands, including most recently Rosewood Hotel Group, where she was Vice President of Design & Project Services for the Americas.

The hotel group says that central to the evolution of the Jumeirah brand is a commitment to embrace tangible, scalable and practical sustainable solutions for the hospitality industry. As part of this commitment, Behrens will work closely with Jumeirah Group’s Sustainability Committee to uphold sustainable and inclusive design practices across its portfolio.