India is a key market for us as it has emerged as the fastest-growing source market and one of the top 10 markets for Vietnam
Laurent Myter
For which segment of travellers are the Anam Resorts best suited?
The Anam Resorts are best suited for travellers who appreciate the charm and elegance of a bygone era combined with modern comforts and amenities. Our resorts cater to all kinds of travellers, including those seeking leisure, family experiences, and corporate stays. We offer a wide range of on-site activities and nearby excursions that suit the preferences of every individual. We have been hosting a diverse range of guests, from families with children to friend groups to business travellers to senior citizens seeking soul-enriching experiences.
How have the Anam Resorts performed so far in 2023? What kind of growth have you seen vis-a-vis 2022?
Our resorts performed exceptionally well in 2023, building on the success of 2022. The Anam Cam Ranh has long been in the top 25 hotels in Southeast Asia, as voted by the readers of Condé Nast and the Anam Mui Ne has joined the prestigious Small Luxury Hotels of the World portfolio. Both resorts were fully booked during the holiday season in July and August.
Our strategic collaborations within the travel industry have enabled us to understand various traveller segments and tailor our offerings to their specific needs. Several media coverages have further positioned our resorts as a haven for discerning travellers. Our objective is to exceed this achievement in the present quarter and beyond.
What is your marketing strategy for India?
India is a key market for us as it has emerged as the fastest-growing source market and one of the top 10 markets for Vietnam. Indian travellers are looking for immersive experiences with short-haul flights and convenient visa procedures. Our strategy is to meet the needs of luxury travellers, the MICE segment, and long-stay vacationers. To achieve this, we have strengthened our bond with the Indian travel trade fraternity to create a seamless bridge between our team and Indian guests.
We recently hosted a familiarisation trip for luxury travel agents from India to provide them with an immersive stay with tailored culinary and wellness experiences. We also gave them a 360-degree view of MICE facilities that the Anam has, along with a lowdown on AXI Plaza, a convention centre we are building next to the Cam Ranh property. We also have a strong digital presence and run collaborative Instagram posts to create a sense of familiarity with our in-house yoga guru of Indian origin. We also plan to participate in Indian travel expos and trade shows to increase our brand visibility.
What brings Indian travellers to your hotels? What is the profile of these travellers? From which parts of India do they hail?
Indian travellers are drawn to our hotels by the unique blend of colonial-style architecture, Vietnamese culture, and tropical landscape that evoke the luxuries of a bygone era. They also enjoy various elements, such as spa treatments at the Anam Spa, a dedicated kids club, engaging entertainment zones, immersive cultural excursions, and beachfront activities. The positioning and architectural layout of the resorts offers a distinctive privilege of secluded and direct beach access, a rarity in the Southeast Asian context.
The positioning and architectural layout of the resorts offers a distinctive privilege of secluded and direct beach access, a rarity in the Southeast Asian context
Our guests come from different backgrounds and age groups but share a common interest in luxury, relaxation, and adventure. Most guests hail from metro cities such as Mumbai and Delhi, followed by Kolkata and Bengaluru.
How important is the Indian market for you? What is the current share of Indian guests in your total customer mix?
The Indian market is very important for us as it has shown a remarkable growth potential and demand for Vietnam as a destination. Our tailored offerings have captivated a considerable share of visitors from India. Currently, Indian guests constitute a notable portion of our total customer mix. We maintain a balanced market mix of repeat visitors and new guests through strategic planning and effective implementation.
Our upcoming pool-villa-exclusive resort in the picturesque south-central province of Phu Yen, a first in Vietnam, will appeal to many Indian travellers looking for privacy, exclusivity, and luxury.
Which are the key source markets driving the growth?
Our key source markets are South Korea, Europe, Australia, India, Japan, the United States and the domestic market. Throughout this year’s holiday period, we observed a diverse influx of visitors from across the globe. It was gratifying to welcome guests spanning different age brackets to our resorts, more noticeably honeymooners and families.
