With the addition of 38,000 new homes through Plum Guide, GHA expands its network further
The global network of Global Hotel Alliance, an alliance of independent hotel brands has expanded further with the addition of 38,000 properties in over 700 cities across 29 countries that are part of Plum Guide, joining the GHA network. According to a press statement, the GHA Discovery loyalty programme’s 26 million members will now be able to earn Discovery Dollars and tier credits on reservations with Plum Guide.
Plum Guide launched its home rental platform in 2016 in London, and has since expanded to 38,000 homes in 700 destinations across 29 countries and has plans to expand current markets and launch new destinations this year.
The statement adds that GHA members will earn 5 pc back in Discovery Dollars on their revenue spend for every stay at a Plum Guide home, which is exclusively redeemable at GHA hotels, but not at Plum Guide properties. The partnership with Plum Guide has seen over 700 more destinations added to the GHA Discovery portfolio, including Palm Springs, Crete, the Scottish Highlands and the French Riviera. The statement adds that GHA members can search for a Plum Guide rental via the Vacation Homes category in the selection of destinations on the website of GHA.
“Our partnership with Plum Guide signals our dedication to creating partnerships that enrich our loyalty programme offering, by giving customers more choice when they travel and more ways to earn Discovery Dollars that they can use to enjoy more stays across 800 hotels. We want Discovery Dollars to become a valuable travel currency that is easy to earn and redeem, and encourages our customers to explore our growing network. This partnership with Plum Guide achieves all of those goals,” says Chris Hartley, CEO, GHA.
“We are excited to be the first platform of unique vacation rentals to link up with the GHA Discovery loyalty programme. Plum Guide’s handpicked homes offer a unique and personalised accommodation experience, while GHA Discovery provides members global recognition and rewards across a global collection of renowned brands. Together, we provide travellers a diverse range of high-quality accommodation options in various destinations, catering to different preferences and travel styles. It’s great to create a partnership that enhances the overall travel experience for our customers,” says Doron Meyassed, Founder and CEO, Plum Guide.
According to the statement, GHA comprises more than 800 hotels across 40 brands in 100 countries, with recent additions including NH Group and The Set Collection. Last month, London-based Lore Group had also joined the GHA, which also formed an alliance with Regent Seven Seas Cruises, allowing GHA Discovery members to earn Discovery Dollars on reservations with the luxury cruise line.
