Cross Hotels & Resorts has forayed into the Indonesian market with the opening of Cross Vibe Paasha Atelier Bali Kuta in Bali.

Leading hospitality management company of Asia, Cross Hotels & Resorts, has signed an agreement with PT Sunset Studio One, a subsidiary of PT Bhuwanatala Indah Permai Tbk (BIP Group), to launch Cross Vibe brand in Indonesia.

In a press statement, the hospitality firm says that set to redefine current hospitality standards, Cross Hotels & Resorts secures its footing in Indonesia with the launch of the vibrant and trendy Cross Vibe brand. The highly anticipated debut of Cross Vibe Paasha Atelier Bali Kuta marks a significant milestone in the company’s commitment to delivering unparalleled guest experiences across diverse travel segments.

The 175-key Cross Vibe Paasha Atelier Bali Kuta is a contemporary hotel located on Jalan Raya Kuta and a 10-minute drive from the Ngurah Rai International Airport in Bali. The statement adds that as the property is located within walking distance of the iconic Kuta beach, guests can relax on pristine beaches, explore bustling shopping hubs and captivating local attractions by day and then enjoy the vibrant nightlife and an array of dining experiences that define the dynamic essence of Kuta.

According to the press statement, there are various accommodation options at Cross Vibe Paasha Atelier Bali Kuta, with each guest room featuring modern furnishings and the latest amenities. The low-rise property also features an extensive range of facilities such all-day international dining, a stunning tropical swimming pool, a day spa, and a modern gym.

“Cross Hotels & Resorts takes great pride in commemorating this notable milestone by introducing the Cross Vibe brand to Indonesia. This occasion signifies our second partnership with PT Sunset Studio One, following our triumphant Cross Paasha Bali Seminyak venture. It unequivocally underscores the confidence vested in Cross Hotels & Resorts’ adept management capabilities,” says Harry Thaliwal, CEO, Cross Hotels & Resorts.

Renowned among experience-seeking travellers for its catchy “Stay Chill Enjoy” tagline, Cross Vibe brings a cool and trendy experience across multiple demographics. The statement adds that with three thriving hotels already operational in the Thai gateway cities of Bangkok, Chiang Mai, and Pattaya, Cross Vibe now expands its portfolio with its latest addition to Kuta, the buzzing beach town in Bali.

“We find the Cross Vibe brand particularly enticing as it harmonizes seamlessly with our hospitality concept. The renowned global stature and consistent excellence of Cross Hotels & Resorts have fortified our confidence in the brand. Deciding on a second collaboration was effortless, given that Cross Hotels & Resorts’ worldwide distribution network links us to the foremost markets within the travel and tourism industry,” says Suzanna Tanojo, Principle of PT Sunset Studio One.

Cross Hotels & Resorts current portfolio includes 28 hotels under six distinct brands and located in four countries, namely Indonesia, Thailand, Japan and Vietnam.