Independent hospitality company Amora has set up a corporate office at Sydney in Australia and placed a new executive team to support brand growth and asset acquisition in the Asia Pacific region, with a target to double its presence in the region in five years.

In order to expand its footprint in the Asia Pacific region and to carry out further expansion in Asia Pacific as it prepares to introduce its unique style of customer-centric luxury hospitality to new destinations across the Pacific and Southeast Asia, Amora Hotels and Resorts has set up its regional hub in Sydney.

In a press statement, the company says that it opened its inaugural corporate office in Sydney to spearhead a growth plan to double its portfolio from six to 12 hotels in five years. The establishment of the regional hub will be a launch pad for the fast-developing hotel group to leverage opportunities for acquisitions while driving strategy, brand, operations, finance and human resources.

The statement adds that the new chapter of growth is being written by Earp Siriphatrawan, Amora’s owner and Director, who is assembling an experienced team to consolidate and expand the flourishing company. Ravi Chandran, who spent more than 20 years as a senior executive with Banyan Tree, helping engineer their growth from a small hospitality firm to a leading global player, has been brought in as an independent director to the board, to drive strategy and brand development.

The corporate office will be led by Group Vice President of Operations Tamer Habib, a former Starwood executive who will be charged with ensuring the operational success of existing and newly acquired hospitality assets.

“This is an exciting time for Amora Hotels & Resorts, as we embark on a new era of regional expansion in Asia Pacific. Our commitment is clear, we are investing in people and products, seeking fresh opportunities for acquisitions and looking forward with a bold vision. This is a fast-evolving industry and we understand the need to innovate to lead the independent hotel space,” says Siriphatrawan.

The corporate office will take a holistic view of strategy, brand, operations and finance, driving a customer-centric approach and guest recognition programme, consolidating back-office procedures and evaluating acquisition opportunities, adds Siriphatrawan.