South Korea Tourism focus on luxury travel

Promoting Luxury Tourism in the Industry
2016-05-03
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/ New Delhi
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As Korea experienced a growth in tourism from India by 15 pc in the last three years, Korea Tourism Organisation (KTO) organised luxury familiarisation trip for tour operators catering to luxury clientele.

South Korea that received nearly 1,50,000 tourists from India in 2015 has experienced an average growth of more than 15 pc in the last three years. Recognising the potential Korea Tourism Organization (KTO) in partnership with Korean Air (KAL) organised a luxury FAM trip for their top business partners to Seoul & Jeju Island during April 14-18, 2016. The group visited Seoul – the capital and largest city of South Korea and Jeju Island – world’s only visa free island which is ranked amongst the seven New Natural Wonders of the World announced in the year 2007.

Like any familiarisation trip, the aim of the visit was to showcase the products and offerings for luxury FIT (free independent traveler), family group travel and honeymoon market. Senior most representatives from tour operator companies such as Cox & Kings, Kesari Travels, Akbar Travels, Riya Travels along with members from KAL and KTO Team were part of this four nights and five days program.

“All our participants were carefully chosen and I wanted to give them a really unique and luxurious experience in return of their continuous support. We have received excellent feedback from all the participants and will be coming out with new packages for the Indian market soon.” – said Byungsun Lee, director of KTO in India on their return. Korean Air which has direct flight connectivity from Mumbai to Seoul offered its premium product in both the international sector and the internal Seoul-Jeju domestic sector to ensure maximum comfort and a luxurious experience.

The activities in the itinerary included, visiting Seongsan Sunrise Peak, a UNESCO World Heritage Site and the most famous attraction of Jeju and experienced deep sea submarine which is again unique to only in Jeju in the whole of Asia. In Seoul the group visited the Onemount Snowpark that offers snow sports all year round with their flagship attraction being the dog-sledging on snow. Other experiences included changing of guard’s ceremony at Gyeongbuk Palace, watching the Nanta Show – the most famous non-verbal performance of Korea and experiencing Royal Korean Cuisine. The group got to experience a variety of local food, endless quantities of seafood and Indian food at both destinations. KTO ensured the best hospitality for the participants and exclusive treatment for the group.

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