KTB says the two events MKTE & EARTE, have been combined
Kenya Tourism Board, the national tourism organisation, says the largest travel show in the country and the region, Magical Kenya & East Africa Regional Tourism Expo (MK & EARTE), will take place from November 20–22 at the Kenyatta International Convention Centre (KICC) in Nairobi.
In a press statement, KTB says that the 13th edition of Magical Kenya Travel Expo (MKTE) will be a Pan African trade fair organised and hosted by Kenya Tourism Board annually, with 160 agents from Kenya’s key source markets,
KTB says the agents will be taken on 3-5 day familiarisation trips to sample the product before a 3 days B2B forum with over 250 exhibitors and over 700 trade visitors. The forum is based on pre-scheduled appointments with a smart matchmaking tool and guaranteed meetings.
The organisers add that East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers and trade, hosted by the East African Community partner states on a rotational basis.
KTB says the two events MKTE & EARTE, have been combined to create more value and enhance the level of engagement at the show for all the participants.
It adds the expo will be ideal to identify new business partners, experience the destination offering and build destination knowledge. The event will be an exciting line-up of meetings, speed networking, business networking sessions, seminar panels and well-curated buyer familiarisation trips, the statement says.
