Messe Berlin (Singapore) has announced that ITB Asia, MICE Show Asia and Travel Tech Asia will turn virtual from October 21 – 23, 2020.

Originally scheduled on the same dates, the annual travel trade show will instead be held on a virtual platform, due to the uncertainty over continued global travel restrictions and safe distancing measures.

The virtual event will be hosted on a newly developed platform, also known as the ITB Community set to launch on August 12, 2020.

In addition to hosting this year’s edition of ITB Asia, MICE Show Asia and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key stakeholders, which will allow them to continue forging new partnerships and strengthen existing business relationships with important players in the region.

Katrina Leung, managing director, Messe Berlin (Singapore) said, “ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”