Broad diversity at this year’s WTM Africa content calendar

73 sessions built around ‘Step Inside’ theme
2024-03-29
/
/ New Delhi
/ Events
Broad diversity at this year’s WTM Africa content calendar
Broad diversity at this year’s WTM Africa content calendar

The organisers say that sustainability is a key focus at WTM Africa

With over 73 live sessions across responsible tourism, MICE and business travel and travel technology, the stage is set for the 2024 edition of WTM Africa that would be held at Cape Town from April 10 to 12.
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Africa Travel Week (ATW) has announced its WTM Africa 2024 content programme centred on driving industry knowledge, connection, and business growth. Just over 73 live sessions will run from April 10 to 12 at the Cape Town International Conference Centre (CTICC).

In a press statement, the organisers say that this year’s event showcases several high-demand industry and business topics, including responsible tourism, MICE and business travel, travel tech and artificial intelligence (AI), social media marketing, inclusivity and sports tourism.

Olivia Gradidge

Olivia Gradidge

“2024 is a milestone growth year for our industry and WTM Africa, as we mark a decade of hosting Africa’s top B2B inbound and outbound tourism trade event. We wanted our content programme to champion this, which is why we have worked hard in raising the bar in what we offer and how,” says Olivia Gradidge, Marketing Manager, Africa Travel Week.

In addition to expert-led presentations and panels, Gradidge highlights the introduction of their Brain Box concept aimed at driving collaborative, attendee-driven discussions.

“The theme for this year’s content programme is ‘Step Inside’, which we invite you to do during each Brain Box session. These interactive sessions, encourage tourism players from all levels to come together and join the conversation in finding solutions to shared challenges,” she says.

The organisers say that sustainability is a key focus at WTM Africa and the official show partners have been carefully selected and incorporated into the content programme. This includes ‘Fair Trade Tourism’, which will step in to host a practical Brain Box workshop unpacking how responsible destinations and initiatives can reach the global marketplace.

“There is something for everyone in our three-day content programme, but to take full advantage, you will need to register and step inside to join us. You are guaranteed to walk away feeling more informed, connected, and confident to drive your business forward,” Gradidge adds.

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