Asia Pacific Incentives and Meetings Event (AIME), one of the world’s leading meetings and incentives event held in Australia has announced much in advance that the 2021 show will now take place from March 15 – 17 at the Melbourne Convention & Exhibition Centre, incorporating a virtual format. In an AIME first, the show is going hybrid.

With uncertainty over international travel as a result of the Covid-19 pandemic, the AIME organisers have developed a show model that combines virtual and live event components, to ensure the industry can still meet, exchange knowledge and do much-needed business, wherever they are in the world.

Matt Pearce, CEO of Talk2 Media & Events said that the new hybrid AIME is being designed to quickly help kickstart industry in 2021. By moving the show to March, they are giving the industry some extra time to adjust to post-Covid conditions as well as providing them with a road to the new business opportunity. The AIME hybrid model will see the exhibitors, hosted buyers and visitors attending either in person in Melbourne or virtually via the AIME online event portal.