ITB China says that with an impressive line-up of exhibitors representing all travel trade segments, the three-day B2B show promises to reconnect global travel suppliers with the resurgent Chinese market
One of the leading travel and tourism events in China, ITB China, that is slated to be held from September 12-14 is now fully booked, say the organisers.
In a press statement, ITB China says that with an impressive line-up of exhibitors representing all travel trade segments, the three-day B2B show promises to reconnect global travel suppliers with the resurgent Chinese market.
The international participation and strong demand from industry players provide a positive outlook for the show. Looking ahead, ITB China 2024 will mark its return next year on May 27 – 29, adds, the organiser, Messe Berlin (Shanghai).
The press statement adds that under this year’s slogan “Crossing Barriers, Connecting Markets”, ITB China will play a pivotal role in reconnecting global travel suppliers with the resurgent Chinese market, by offering abundant business opportunities through face-to-face meetings onsite and the latest interpretation of the travel trends in China.
David Axiotis
“With the sudden opening of China’s outbound travel market at the beginning of this year, Chinese buyers are now eagerly anticipating access to international resources to rebuild and update their product portfolios. ITB China 2023 will facilitate this with attending travel suppliers from Europe (24 pc), Asia (28 pc), Americas (15 pc), Middle East (16 pc), Oceania (10 pc), and Africa (7 pc), underlining the global nature of the event, and our role in driving the recovery of the Chinese international travel market,” says David Axiotis, General Manager of Messe Berlin (Shanghai).
The organisers add that the exhibition showcases a wide range of global destinations, including national and regional tourism organisations from Aragón, Andalucía, Berlin, California, Catalonia, Chile, Croatia, Czech Republic, Finland, Hungary, France, Galicia, Germany, Israel, Italy, Los Angeles, Madrid, Malta, Malaysia, New Zealand, Montenegro, Netherlands, Poland, Portugal, Scandinavian Tourist Board (Denmark & Norway) Serbia, Spain, Switzerland, Tahiti and Turkiye.
Among the global destinations, newcomers such as Beijing, Bursa, Chengdu, Maldives, Neom, New York, RAKTDA, Saudi Arabia, and the United Kingdom will make their debut on the ITB China show floor, says ITB China, adding that the European Travel Commission (ETC) will once again showcase a prominent presence, emphasising the diverse and appealing travel experiences that Europe has to offer.
The statement adds that ITB China is proud to gather top and hand-selected Chinese buyers including an impressive 86 pc of founders, C-level executives, directors and senior managers from leading Chinese travel agencies. The event’s matchmaking system ensures successful meetings and high-value connections, maximising business opportunities during the attendees’ limited time at the exhibition. Coinciding with the travel trade show, the ITB China Conference will provide a platform for exchange and knowledge transfer with experts and top-level speakers, further enriching the experience for all participants.
