Vistara says that engagement activities are planned spanning all three focus areas of Vistara Nurtures, the CSR strategy of Vistara
Indian full-service airline Vistara says it has achieved a milestone of flying 50 million passengers in its first eight years of operation. In a press statement, Vistara says that this attainment is towards its exponential growth and demonstrates customer value for the brand.
To celebrate this significant milestone, Vistara says it has launched a special campaign 50Million Feelings, that aims to capture the fond memories, emotions, journeys and experiences that the brand has become synonymous with.
The statement says that as part of the campaign, Vistara has created an original song that complements a celebratory video that tries to encapsulate its customers’ memorable expressions.
It has also deployed an anamorphic 3D installation at Bengaluru, Delhi, and Mumbai airports, in addition to innovative billboards in Gurgaon, Delhi and Mumbai. Furthermore, Vistara will be serving themed desserts on-board select flights, run contests on social media in addition to many other surprises.
Vinod Kannan
“We are filled with gratitude and joy as we celebrate this remarkable feat of serving over 50 million customers. This milestone stands as a testament to the trust and confidence reposed in us by millions of customers. In a short span of time, we have also emerged as the ‘16th Best Airline’ globally, and this extraordinary success is credited to the passion and dedication of our employees reflecting in every aspect of their work, regardless of the challenges they faced. We would like to thank our valued customers for their continued support and patronage over the years which has played a vital role in establishing us as a world-class airline. As we continue our journey, we are resolute in our commitment to deliver exceptional service and memorable experiences to our customers,” says Vinod Kannan, Chief Executive Officer, Vistara.
The statement adds that since community service is deeply rooted in its DNA, to commemorate this big milestone, network-wide community engagement activities are planned spanning all three focus areas of Vistara Nurtures, the CSR strategy of Vistara, namely, children and education, environment & sustainability, and employability skills.
According to the statement by Vistara, the airline has, over the years, won over millions of passengers by offering them a world-class product while rapidly expanding its network and fleet. Vistara today operates over 280 flights daily, with a fleet of 61 aircraft, connecting 32 airports across India and 15 international destinations.
