Saudia’s recent rebranding focusses on luxury travel experiences

Strategic shift towards more refined, digitalised & elevated services
2024-01-26
/
/ New Delhi
Saudia
Saudia’s recent rebranding focusses on luxury travel experiences

Saudia says that its rebranding signifies a strategic shift towards more refined, digitalised and elevated services with a heightened emphasis on passenger satisfaction

In the wake of its recent rebranding, Saudia, the national carrier of Saudi Arabia, has intensified its commitment to providing a unique travel experience.
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Saudi Arabian flag carrier Saudia says it has stepped up its efforts to deliver a better travel experience aligning with its recent rebranding, with a special focus on luxury travel services.

In a press statement, Saudia says that its rebranding signifies a strategic shift towards more refined, digitalised and elevated services with a heightened emphasis on passenger satisfaction. From new brand identity, livery and revamped in-flight services to enhanced ground experiences, Saudia is placing a premium on every aspect of the traveller’s journey.

The airline adds that its exclusive Altanfeethi service unfolds a distinctive experience across more than 27 executive private terminals. It says that from arrival to departure, guests are treated to exclusive amenities like a private terminal, meet and greet and fast track check-in.

The service also includes private transportation, efficient baggage handling, a dedicated personal assistant, nearby private parking, and access to a fully-equipped business centre, says Saudia.

The statement adds that adding to its premier appeal is Saudia’s First Class Suite. It features an 82 inch (208 cm) seat, 23 inch (58 cm) HD screen, and 5,000 hours of entertainment and Wi-Fi. The space can also transform into a comfortable bed with exclusive Porsche Design pyjamas.

The statement adds that Saudia Technic, a Saudia Group subsidiary, is upgrading First Suites on its Boeing 777 fleet to boost operational excellence and enhance guest experiences. The successful completion of the HZ-AK37 aircraft upgrade marks the beginning of this project, tailored for long-haul and direct Saudia flights. The airline says that plans are in place to extend these enhancements to the remaining nine aircraft of the same model.

The statement adds that Saudia’s airport lounges, including the AlFursan lounges and SkyTeam Lounges, provide a seamless transition to offer premium class passengers a retreat where they can unwind, refresh, and enjoy personalised services before their flight.

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