Low-cost airline IndiGo says it will launch a new product to redefine business product for the nation’s busiest and business routes.

As it prepares to celebrate its 18th anniversary, India’s largest airline, IndiGo says that will redefine business travel in India, with the launch of a tailor-made business product for India’s busiest and business routes.

In a press statement, the low-cost carrier says that almost 18 years back, IndiGo revolutionised air travel in India by focusing on three customer promises of affordable fares, on-time performance, and hassle-free and courteous service.

The statement adds that today, almost 18 years later, it is time to take the next step in the evolution of IndiGo. Considering India’s soaring economy and the evolving aspirations of Indian society, it is time for IndiGo to redefine premium travel in India, increasing availability of this service for the nation. It will create a desired option for many who are aiming to travel business, perhaps for the first time in their lives.

“As India’s most preferred airline, we are constantly looking at innovating our service offering for our millions of customers. Over the past 18 years, India’s and IndiGo’s growth story have been closely interlinked. We believe as India gears up to become the third largest economy in the world, it is our privilege to provide the New India even more options to choose from as they travel business. We are excited with this new phase and tailor-made product in IndiGo’s evolution and strategy and aim to further give wings to the nation, by connecting people and aspirations,” says Pieter Elbers, Chief Executive Officer, IndiGo.

This product will be available on the busiest and business routes of the nation and will be operational before the end of this year. Coming August, around IndiGo’s anniversary, more details on product offering, launch date and routes will be unveiled, says the airline.