IATA's World Financial Symposium (WFS) and World Passenger Symposium (WPS), to be held in October in collaboration with United Airlines, will explore 'Value Creation – Unlock the Potential'.

The International Air Transport Association (IATA) has announced that ‘Value Creation – Unlock the Potential’ will be the theme of the joint World Financial Symposium (WFS) and World Passenger Symposium (WPS), set to take place October 25-26 at Chicago in the United States.

In a press statement, IATA says United Airlines will be the co-host airline of this forum.

“With traffic levels virtually recovered to pre-pandemic levels, the industry is focused on rebuilding financial sustainability and the challenges of growth, particularly around infrastructure and passenger processes. Bringing these two events together reinforces that meeting customer expectations for air travel and achieving financial sustainability go hand in hand,” says Willie Walsh, IATA’s Director General.

IATA says the session will include detailed discussions on the pathway to NetZero & real-world journeys to emission-free aviation. Value of ESG reporting, digital identity for contactless travel and aligning airport infrastructure to meet customer needs will also be some other items on the agenda, along with dissecting how business travel can benefit from modern airline retailing, says IATA.

The statement adds that the session will also include discussions on whether the ecosystem ready for 100 pc offers and orders, the changing payments landscape, leveraging technology to improve baggage handling and green finance in the airline industry. Included in the sessions are also designing for accessible products and services with safe transport of mobility devices.

Results of IATA’s 2023 Global Passenger Survey, economic outlook and end-to-end Proof of Concept (POC) showcasing a seamless digital passenger experience from shop to fly are among other highlights.