Gstaad Palace is not only reducing the carbon dioxide emissions generated by its business travel, but it is also helping substantially to promote the use and further development of sustainable fuels
Adding a new dimension to sustainable travel, Switzerland’s Gstaad Palace luxury hotel has entered into a partnership with Swiss International Airlines under which the Gstaad Palace becomes the first five-star-superior hotel to procure sustainable fuel for all its Swiss business travel.
According to a press statement, by doing so, the Gstaad Palace is not only reducing the carbon dioxide emissions generated by its business travel, but it is also helping substantially to promote the use and further development of sustainable fuels.
“The Gstaad Palace and Swiss are reputed premium brands that are both committed not only to top-quality service but to sustainability, too. I am delighted that our new collaboration brings the desire to make travel more sustainable a further key step forward. In committing to these actions, the Gstaad Palace is playing a truly pioneering role. And we hope at Swiss that many further companies will follow its example,” says Swiss CEO Dieter Vranckx.
“Ever since our hotel was established back in 1913, the Gstaad Palace has been keenly aware of its responsibilities in the sustainability field,” adds Andrea Scherz, General Manager of the Gstaad Palace and Chairman of the Executive Committee of the “Leading Hotels of the World”. “As a family business of entrepreneurially-minded people, we have always paid the keenest regard to resources and how we use them. And we work constantly, both within our walls and throughout the Saanenland region, to maintain a sustainable and socially compatible relationship with nature and the environment. In forging this new collaboration with Swiss, we aim to send a clear signal, both within our sector and to all our guests. By taking advantage of new technologies such as SAF, we can offer our own concrete contribution to making travel easier on the environment,” adds Scherz.
In undertaking to purchase SAF for all its business travel on Swiss, the renowned and long-established Gstaad luxury hotel, which is also a member of “The Leading Hotels of the World” and of “Swiss Deluxe Hotels”, is not only tangibly enhancing its own carbon footprint, but is also helping substantially to promote sustainable air travel.
SAF is currently only available in small volumes. The statement adds that Swiss is specifically committed to promoting both the use of SAF and the scaling up of the new fuel’s production. And by participating in various research and pilot projects, Swiss and the Lufthansa Group are helping to drive the development of these new sustainable fuel technologies.
Swiss and the Lufthansa Group are also devising specific SAF product offers for their private and their corporate customers, and are further involved in strategic partnerships to promote the fuel’s market development. By opting to purchase SAF for their air travel, Swiss’s customers send a key signal to the market to pursue the use and the increased production of such sustainable fuels. The SAF available today generates some 80 per cent fewer carbon dioxide emissions than fossil fuel alternatives, says the statement.
The airline adds that it already offers its customers a range of SAF products to reduce the carbon dioxide emissions produced by their air travel. Further SAF collaborations with corporate customers are sure to follow, as these externally validated and certificated SAF products are generating sizeable interest in the corporate world, it adds.
