British flag carrier British Airways has aired its newest brand advertisement this week, to celebrate the Festival of Lights, Diwali.

According to a press statement by the airline, the seasonal positioning is a celebration of those flying home this festival season, and a thank you to those missing out on their own family celebrations.

The statement adds that the film stars India-based members of British Airways depicting them working over the festival to help customers celebrate with their loved ones once again. It shows the team members in action as they listen to voicemail messages from their real family and friends. The campaign was even filmed in the homes of British Airways team members, says the press statement.

Hamish McVey

The 30-second and 15-second adverts will run across cinema, out of home and on social media during key TV spots including the Cricket World Cup from October 20 to November 11.

“Each year, millions of people around the world gather to celebrate Diwali, the festival of lights, and we know that making that journey home to be with loved ones is so important. Our people are at the very heart of this campaign, as we wanted to thank them for helping families and friends reconnect during the festival. Happy Diwali to all our customers and colleagues,” Hamish McVey, British Airways’ Director of Marketing.

The airline adds that it is running special fares for customers to give them yet another reason to travel to meet loved ones. British Airways operates 56 flights a week to India, with three-flights a day to Mumbai, two services to Delhi and daily flights to Bengaluru, Chennai and Hyderabad.