Air India has rolled out a new application CE Plus for its cabin executives to personalise guest services, bolster crew assignments and ensure prompt reporting.

Tata Group airline Air India has rolled out Cabin Executive (CE) Plus, an iOS based app for its over 1,200 cabin executives who lead the cabin crew on its flights.

According to a press statement by Air India, the app will be used to personalise guest services, bolster crew assignments and ensure prompt reporting of any issue related to cabin maintenance for early resolution.

Developed by Air India’s digital technology and design teams in Silicon Valley and Gurugram in collaboration with the company’s in-flight services team, Cabin Executive Plus (CE Plus) features an array of capabilities, all in one place, AI says.

The airline adds that this app marks a milestone in the airline’s mission to enhance customer experience by empowering cabin executives with technologically advanced digital solutions on handheld devices.

AI says that the app is designed to enhance the in-flight guest experience and boost crew operations from take-off to landing. These capabilities include data-driven, personalised customer service, leveraging guest profiles layered on the specific flight’s seat map. The app also indicates a passenger’s updated frequent flyer status and benefits related to that.

The statement adds that the app also enhances real-time capture of maintenance issues in the cabin, allowing cabin executives to effectively document and capture photos of maintenance issues with regard to seats, in-flight entertainment systems.

The statement adds that the dynamic crew allocation system of CE Plus also allows cabin executives with increased crew clarity and teamwork, enhancing overall service quality.

“Our cabin crew are the most important front-line ambassadors of our airline, making a profound impact on the experience of our guests throughout their journeys with us. With valuable data at their fingertips via the Cabin Executive Plus app, our cabin executives are now better equipped to offer an elevated experience to our guests, whether it’s providing a favourite meal, offering a preferred beverage, or addressing a specific special request,” says Satya Ramaswamy, Chief Digital and Technology Officer, Air India

“With a host of AI enabled features in the pipeline, the app is expected to become a key differentiator that defines the Air India in-flight experience for our guests,” he adds.

AI adds that CE Plus will get regular, exciting upgrades to further elevate guest experience and empower cabin executives. Features such as personalised birthday surprises for Platinum and Gold members of Air India’s recently revamped ‘Flying Returns’ loyalty programme, proactive service recovery based on past travel data, multilingual menus to bridge language barriers, AI-powered recommendations for personalised food and beverage service, and camera lens cabin view for fast detection of any inconvenience.